CRED Business Model - How Does It Work?

CRED was Founded in 2008 by Kunal Shah, by former Free charge Founder. It is Bengaluru-based Fintech Startup. CRED lets you pay off all credit card dues. It gives exclusive discount on credit card ,but also track your expenses . CRED is a Unicorn Startup at valuation of $2.2 Billion ,it entered Unicorn club in 2021 with $215 million funding.

.   Founder of CRED - Kunal Shah

CRED Business Model

 CRED reward users for paying bills through app .CRED earn money by partnering with businesses to display their products & offer on its app . As a result , businesses get the potential customer who are already spending . If  want to access CRED programs ,a credit score of more than 750 must be obtained.

How CRED make Money

CRED has a various Products & Services like

•CRED Pay was developed in partnership with Razorpay & Visa .It provides brands with a D2C channel ,by offering them on Instant payment experience on their platforms.

•CRED Store is a member exclusive selection of products & experiences at special prices. Every time you pay your credit card bills on CRED, you receive CRED coins . These coins can be used to win exclusive rewards or get special access to curated products & experience.

•CRED Rentpay allows tenants to pay rents using a credit card. This helps an user to get an interest-free credit period on rent & also lets them earn reward points on credit cards. CRED will charge users a transaction fee of 1%-1.5% depending on the users credit card network.

•CRED Stash  is a digital lending platform that makes a personal credit line available to users in a completely online manner. Here the bank charges interest on money borrowed , which is displayed on the app while availing the loan.